How is everyone affording Europe?
Someone is in Italy again. You would quite like to know what they do for a living.
Read article5 min read
Ideas
One commercial observation, explained without stretching it into something bigger.
How Peter Cullen became part of Optimus Prime’s value
An actor can become so closely associated with a character that their involvement becomes part of what people are buying.
5 min read
Why companies love store credit instead of refunds
A cash refund ends the transaction. Store credit keeps the money, and usually the customer, inside the business.
6 min read
Why gift cards are better for retailers than cash
Why gift cards get cash into a retailer before the product goes out, bring customers back, can increase basket size and sometimes are never fully redeemed.
6 min read
Why airlines would rather give you points than cash
Why airline loyalty programs sell points to banks and partners, why points are commercially different from cash, and how the system keeps customers inside the airline ecosystem.
10 min read