Founder
Saxon Kona
Queensland, Australia · Founder and writer of afk.
afk. began as a passion project built around something I have been curious about for years: why some businesses work so well, and what is actually happening underneath them.
Whenever I walk into a packed café, a busy restaurant or a shopping centre full of businesses doing serious volume, I tend to think the same thing. How did this get here? Why does this business work? What did they figure out that everyone else did not? And, probably more selfishly, what is actually stopping someone like me from building something successful too?
That used to frustrate me because the answers were rarely obvious. You can see the queue out the door, the customers paying, the branding and the finished product, but not necessarily the decisions, incentives, pricing or systems that made the business work in the first place.
afk. grew out of wanting to understand that properly. My interests are broad across businesses, commercial ideas, money, property, pricing, tax and the rules that shape how people behave. My background is in law, which probably adds to the obsession with asking why a system is designed the way it is and what happens because of it.
This is where I pull those questions apart.
What I write about
Businesses, money, pricing, tax, incentives, loyalty programs, property, regulation and other commercial mechanisms that are easy to interact with without ever asking why they work the way they do.
Published on afk.
- Why airlines would rather give you points than cash
- Why does Australia tax you for moving house?
- Why WHOOP stopped selling the device